The Digital Leverage Effect of Social Media and Email Marketing Integration
Earlier this month I read an interesting post by Karen Talavera on The eMail Guide blog, a great resource for those who want to be kept well informed of every new development in the email marketing...
View ArticleSocial Media and Email Integration Beyond Sharing Tools
Integrating sharing tools into email marketing is just a small part of cross-fertilizing both channels. On top of that, those sharing tools should be used wisely. Social email marketing is about much...
View ArticleWill Social Media Kill the Cold-Call?
In the old days it might have taken many emails and phone calls to get to the person you'd like to connect with for business opportunities. Now it seems that with some genuine effort and taking time to...
View ArticleFive Major Marketing and Communication Changes In The Social Media Age
A whole new range of social channels has joined existing interaction channels and have shifted the focus from communicating as in messaging to communication as a balanced mix of cross-channel dialogues...
View ArticleAdvanced Use Of Social Media Sharing Tools In Email
Many email marketers have discovered that social media and email marketing can be a perfect fit. The list of ESPs that provide sharing tools and functions in their email marketing solutions keeps...
View ArticleSurvey Looks At ROI Of Web Site, Email, Mobile And Social: Comments And Context
According to a recent survey, nearly 60% of respondents realized the highest return from email marketing and their company website. Those same channels are top of the priority list for spending among...
View ArticleThe Nonlinear Buying Journey of The Cross-Channel Social Customer
The funnel is everything but linear and was it ever linear to start with? Only when you can track someone you can draw some conclusions with the necessary reserves. This applies for both B2B and B2C,...
View ArticleParents are Social and Cross Channel Consumers
According to a report from Media Audit on social media users, where we happen to be in life means different frequency and usage of different channels. It won’t come as any surprise that younger...
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